About us

We’re on a mission toimprove lives.

For small business owners, and the families behind them.

Our mission

Helping business owners
realize their dreams.

Every decision we make ties back to that one objective, from helping you run your business to successfully exiting it one day, so you get the most out of your business, and the most out of life.

We believe how we win matters, so we are intentional in how we conduct ourselves. Five things we hold ourselves to:

01HumilityWe are always learning. Arrogance, personal or corporate, never gets in the way of progress.
02Insanely greatWe take pride in the work, and the pursuit of a better way never ends. Our obsession is building solutions that make a meaningful difference in the lives of our customers.
03Partner mindsetWe build for the long term. Nothing transactional, nothing short-term. Win-win, or we pass.
04CandorWe tell each other the truth, the good and the bad. Politics never outranks the work.
05AccountabilityWe are accountable for our commitments to our customers, employees, vendors, partners, and investors. It is critical that we do what we say we will do and admit when we fall short.
The team

Two founders. One mission.

“We started StayBookt rooted in a passion to help small business owners realize their dreams. Our solution helps businesses grow and allows the owner to get away from the day-to-day minutia and spend their time doing meaningful things, whether that is the work they love or having more time for passions outside work. We want to be your operating partner on the journey to building something great.”

Richard and Jacob
Richard Roos, co-founder of StayBookt
Richard Roos
Operations, growth, and finance

Two decades running operations inside fast-growing service businesses, including leading the growth of Venterra from $15M to $500M+ in revenue. A CPA who spent his career building the machine that answers every call and misses nothing.

Jacob Charendoff, co-founder of StayBookt
Jacob Charendoff
Brand, product, and marketing

A decade spent as an entrepreneur and alongside service business owners across health, hospitality, software, retail, and the trades. He works on the outside of the business: getting it found, making it easy to hire, then turning it into something the owner can hand off.

Long-term value

We think long-term.
For ourselves and you.

We are all in this to create something that builds legacy and provides for our loved ones when it’s time to move on. So we get it, and want the same for you.

A simple truth

If your business would go backwards without you, a future buyer is not going to pay you a lot of money.

To maximize your business value, you don’t want to be in a position where you are selling assets and a customer list. That happens when the business is run on your cell phone and the customers go away when you leave. Buyers want businesses that can work when the owner is not standing there.

You need to demonstrate repeatable channel revenue, strong repeat business, healthy referral levels, day-to-day operations run by systems, not sheer will, and an impressive online presence associated with the business, not the owner. Most buyers don’t want to buy a job; they want a business that has a path to grow.

That is not our opinion. Ask anyone who buys these businesses for a living.

Build long-term wealth, not a job.

Build long-term wealth, not a job.

If it cannot run without you,there is nothing to hand anyone.

Watch what happens to all six the moment you step out of it.

Right now: Every one of these runs through you.

Six things decide whether this is a business or a job with a van. Today, all six are wired to one person.

Take a week off: And here is what a buyer sees.

A buyer is not looking at your van or your tools. They are looking at what happens when you are not standing there.

The difference: Not one of them runs through you now.

The lights stay on whether you are on a roof or on a beach. You are still connected, and nothing falls over when you step away.

  • All the calls. Today: Every call lands on your mobile. Up a ladder, it rings out. With StayBookt: Answered, booked and followed up whether you are there or not.
  • Follow-up. Today: You mean to call them back. You are on a job. You do not. With StayBookt: Quotes chased and past customers brought back, every time.
  • Paperwork. Today: Your head, your phone, a notebook. With StayBookt: Every customer and job in one record. Exported whenever you ask.
  • Tech management. Today: A website that does not generate calls, a listing nobody runs. With StayBookt: Found on search, on the map, and when somebody asks an AI.
  • Getting referrals. Today: Four reviews. The newest one is from 2023. With StayBookt: A review asked for after every job, and happy customers who send people.
  • Growing the business. Today: Every hour goes to running it. None to growing it. With StayBookt: The day-to-day runs on systems, so your time builds something sellable.

We are your operating partner.Helping you build something great.

Get Started
Thirty minutes to discuss how technology could improve your business. It’s free.